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Private Equity International Awards
2020Operational Excellence Award 2020, Asia Pacific - Velocity Frequent Flyer (Australia)
2019Firm of the Year in Australasia
Private equity sales are unpredictable beasts, so it’s serendipitous that Affinity managed to sign – and complete – two Australian exits on the same day. The Hong Kong-based firm is understood to have sold Velocity Frequent Flyer to Virgin Atlantic at a 3.6x gross return and live event ticketing business TEG to US tech giant Silver Lake for 2.7x. It also found time to complete a public-to-private transaction for SME lender Scottish Business
2018Firm of the Year in Korea
Affinity Equity Partners deployed a healthy $1.1 billion across four new deals and a follow-on investment in Korea last year. Deals included online retailer SSG.com, vehicle financing business Hyundai Commercial and Lock&Lock, a food storage business in China, Vietnam and Korea. The firm also completed a follow-on investment in Burger King Korea to accelerate store expansion in Korea and to establish a master franchise to develop the Burger King brand in Japan.
2017Firm of the Year in Korea
Another year, another win for Affinity Equity Partners. The Hong Kong-headquartered firm’s story in Korea highlights its strength in buying from chaebols (family owned conglomerates) and in securing proprietary deals, in an otherwise challenging market to do so. In February Affinity teamed up with two LP co-investors, GIC and AlpInvest Partners, as well as Hyundai Commercial to acquire General Electric’s 43 percent stake in South Korean credit card business Hyundai Card. Five months later it bought a 64 percent stake in listed plastic storage company Lock & Lock for over $560 million. Building on its platform investing strategy, Affinity also secured the master franchise rights for Burger King Japan, working off its operating platform and management expertise of portfolio company Burger King Korea. Capping the year, Affinity sold half of its shares in Loen Entertainment to mobile operator Kakao, in a deal that saw a more than 50 percent jump in share price at exit.
2016Firm of the Year in Korea
Affinity Equity Partners enjoyed another successful year in Korea with a bumper exit from Loen Entertainment, a Korean-pop music label. The exit generated 6.7x investment capital and gross IRR of 98 percent. Loen was the largest private equity exit in Korea in 2016, and surpassed Affinity’s previous record exit from its Oriental Brewery investment in 2014. In April 2016, Affinity completed its investment into Burger King Korea, acquiring 100 percent for 210 billion won ($180 million, €171 billion) and becoming exclusive operator of the franchise. Affinity has led the way in navigating Korea’s complex investment market for investors, with big ticket deals showing that it understands the local market and yields strong returns for investors.
2006Editor's Award for Best Fundraising in Asia
2005Asia Mid-Market Firm of the Year


The Asian Private Equity & Venture Capital Awards
2018Fund Raising of the Year - Large Cap Buyout in Asia, US$ 6 billion Affinity Asia Pacific Fund V
2016Exit of the Year - Loen Entertainment (Korea)
2014Private Equity Firm of the Year
2014Exit of the Year: Large Cap - Oriental Brewery (Korea)
2014Operational Value Add - Oriental Brewery (Korea)
2011Trade Sale Exit of the Year - Beijing Leader & Harvest Electric Technologies (China)
2009Buyout of the Year - Oriental Brewery (Korea)
2008Private Equity Firm of the Year
2008Exit of the Year - Himart (Korea)
2007Fund Raising of the Year - Large Cap Buyout in Asia, US$ 2.8 billion Affinity Asia Pacific Fund III
2005Buyout of the Year - Himart (Korea)
Asset Asian Awards
2017Private Equity Fund Raising of the Year - US$ 6 billion Affinity Asia Pacific Fund V
2016Best Private Equity House
2016Best Private Equity Exit - Loen Entertainment (Korea)
2014Best Private Equity House
2014Fund Raising of the Year - US$ 3.8 billion Affinity Asia Pacific Fund IV
2014Best Private Equity Exit - Oriental Brewery (Korea)
2013Best Private Equity Deal - Beijing Sunlon Livestock Development (China)
2011Best Private Equity House
2010Best Private Equity House
2009Best LBO/ Best Cross-Border M&A Deal - Oriental Brewery (Korea)
2008Best Private Equity House
2007Best Private Equity House
2007Best Leveraged Buyout Deal - United Test & Assembly Center (Singapore)
2005Best Private Equity House
2005Best Korea Deal of the Year - Himart (Korea)
Financial Times and Merger Market
2008Private Equity Firm of the Year - Asia Pacific